Car Pal founder Lindsay Graham began her consumer advocacy career in 1997 when she was hired as a sales consultant for a local Saturn dealer in Chapel Hill, NC. After flying up the ranks to #1 for sales in the nation her first year, she was asked to speak publicly about her talents at a regional Saturn meeting for management. Lindsay’s great secret became known quickly, and she soon received the nickname “LG” (for Low Gross) from her management team. She was more concerned about her customers receiving the absolute best service combined with her coaching on how to save money on their vehicle purchases than she was about the dealership’s bottom line. Nevertheless, the dealership retained Lindsay because of her sales rankings, along with an abundant repeat and referral business.
Lindsay spent the next twelve years selling all makes and models of automobiles. From 2008 – 2010, she made her sales from home as an internet manager for Toyota, assisted by two exceptional on-site sales associates. With the changing economy and dealers needing to tighten their belts, Lindsay found a conflict of interest. It was no longer possible for her to maintain the profit margins acceptable to management while achieving the level of savings she knew was possible for her clients. Lindsay also wanted to use her “how to buy a vehicle and make use all of the available shortcuts” acumen all over the country, rather than at one single retail facility. LG decided it was time to assist car buyers independently, and so she founded Car Pal.