Did you know that there is a big difference between a car broker and a buyer’s agent? Did you know that there are many brokers who promote themselves as being essentially buyer’s agents, but in reality they are brokers?
Why wouldn’t you want to work with a broker? While brokers offer advantages to the buyer such as a pre-negotiated price, they also collect money from the dealer. This gives them split allegiances. As a buyer, don’t you want to be the sole provider of compensation for the person helping you? This is the best way to know that your agent is always 100% in your corner.
Several companies that might give you the impression that they are buyer’s agents include Zag, True Car Pricing, Kelly Blue Book, AutoNation, Autobytel, and the two biggest offenders: Costco and Sam’s Club. Yes, Car Pal collects a fee from its clients, however, the total savings is a lot greater.