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Avoid this Mistake – Car Brokers are NOT Car Buyers Agents – What to Know in 2021

Did you know that there is a big difference between a car broker and a car buyers agent? Did you know that there are many brokers who promote themselves as being essentially buyers agents, but in reality they are brokers?

What’s the difference? Follow the money!

A car broker generally collects fees from the dealer, which the car buyer ends up paying indirectly.

A car broker is someone who gets paid by both a buyers and a dealership to help facilitate a vehicle purchase. Generally a car broker needs to have a dealer’s license and does not exclusively represent the buyer.

Although these sites and services provide solid suggestions, they are not comprehensive enough to get into all of the “hidden” ways that dealerships make their profits.  A car buyer’s agent like Car Pal doesn’t leave it to you to figure that out. They do it for you!

Although these sites and services provide solid suggestions, they are not comprehensive enough to get into all of the “hidden” ways that dealerships make their profits. A car buyer’s doesn’t leave it to you to figure that out. They do it for you!

A car buyers agent works for its client for a set fee free of any dealer incentives.

A car buyer’s agent is someone who will work on its client’s behalf to find the best possible deal for a new, used, or leased vehicle. The agent will perform a nationwide search and work with dealers to negotiate the best price, features and financing.

A car buyer’s agent will make sure that you save as much money as possible when making a purchase. A car buyer’s agent understands the in’s and out’s of the car business and knows how to negotiate with dealers. Negotiating isn’t always about price. It’s about facilitating the transaction, saving you time and headaches.

But can’t big companies find the best deals?

Many large corporations make this claim but is it true? This is a common misconception. Their first concern is their own bottom line. Their second concern is maintaining relationships with car dealerships. Where does that leave you, the car buyer?

Many companies might give you the impression that they are buyer’s agents, including Zag, True Car Pricing, Kelly Blue Book, AutoNation, Autobytel, and the two biggest offenders: Costco and Sam’s Club.

But they’re not buyers agents. They are brokers and they essentially represent car dealers. They are not working to help you find you the best vehicle at the lowest price with the least amount of hassle.

There are three different ways to get the best deal on new, used or leased vehicle:

Use your search engine to study the car buying process for several hours and take your chances with a large broker

OR

Shop at least eight different dealers and put your negotiating skills to the test

OR

Contact a car buyer’s agent and ask for their help in finding you the best possible deal

We’re here for you!

As a car buyers agent, Car Pal works on for its client for a set fee and receives no compensation from the dealer. Visit our pricing page to learn more about our services and our money back guarantee.

Avoid this Mistake - Car Brokers are NOT Car Buyers Agents

Avoid this Mistake - Car Brokers are NOT Car Buyers Agents

Avoid this Mistake - Car Brokers are NOT Car Buyers Agents

Originally Published October 2016 – Updated January 2021

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